appoman / services

Advertising & Marketing

More direct bookings. Less commission.

01Google Search & Hotel Ads

02SEO & local visibility

03Monthly performance reports

Overview

Every booking made through Booking.com or Airbnb costs you 15–20% in commission. We help you build a direct booking channel through Google Ads, SEO and targeted campaigns — so more guests come straight to you, and you keep more of the revenue.

Google Ads

Appear when guests are searching for exactly what you offer.

—Google Search Ads targeting guests looking for your property type and location
—Google Hotel Ads to appear in the hotel search results
—Remarketing to visitors who viewed your site but didn't book
—Monthly campaign reports with cost-per-booking data
—Budget management — we optimise, you approve spend

Search Engine Optimisation

Rank higher. Get found. Keep the revenue.

—On-page SEO for your booking website
—Local search optimisation (Google Business Profile)
—Content strategy targeting seasonal and location-based searches
—Technical SEO: page speed, structured data, mobile optimisation

Ready to reduce OTA dependency?

Social Media Advertising

Reach the right travellers on Instagram and Facebook.

—Instagram and Facebook ad campaigns
—Audience targeting by location, interests and travel intent
—Creative design for ad images and copy
—Performance tracking and optimisation

Direct Booking Campaigns

Turn past guests into repeat revenue.

—Email campaigns to past guests with exclusive offers
—Seasonal promotions and last-minute deals
—Referral programmes and loyalty incentives
—Landing pages built for specific campaigns

Get started

Ready to reduce OTA dependency?

We'll audit your current online presence and show you exactly where bookings are being lost.